NJ Discover always fulfills its name. Today in Seaside Heights, 30,000 spectators gathered on the boardwalk (two weeks ago, when we were there scouting the location, it was deserted) along with 6000 brave, dedicated polar bear plunge participants from all over the country including California, in an event which grows every year to raise money for Special Olympics New Jersey.

While Big Joe Henry from Jersey 101.5 FM broadcasted live from the Aztec Hotel, NJ Discover TV provided complete video coverage and interviews from an amazing event in an amazing state. Who else but NJ Discover? The event today raised over $1.4 million. Donations can still be made at http://www.njpolarplunge.org/