NJ DISCOVER EXCLUSIVE: PeduL:  A New Company Changing the Way College Is Funded. A Brave New Young World.  By  Calvin Schwartz   August 8, 2016

Sitting in my office, early August, my thoughts racing to a Big Ten (Rutgers) college football field with its concurrent September dreams, I just ceremoniously slapped myself to “snap out of it” (Cher did that to Nicholas Cage in the movie ‘Moonstruck’). It worked. I’m concentrating now on PeduL, the incredible young minds that conceived this college funding game changer; the giant telecommunications company, IDT, which is nurturing them in Newark, New Jersey, my birthplace.

I’ve envisioned a series of articles, interviews and other media events to bring PeduL to journalistic light. They’ll need all of us come launch time. And funny thing, all of us, past, present and future have college kids in our lives. So don’t go away. One more point at the outset. Here is the PeduL link.  Check it out.   http://www.pedul.com

If you’ve checked it out and saw their TEAM, then you saw Chisa Egbelu, as their Business Operator. Chisa was my illuminating connection to the company. Chisa and I have an interesting history which now becomes relevant. Cut to three years ago, the Garden State Film Festival in Atlantic City. Chisa interned on a film that I needed to see. After the Q and A, he saw my Rutgers cap, magnetically approached, mentioned he was a sophomore at Rutgers, asked my connection and the rest is a precious history of alma mater and commonality.

As we discussed PeduL, their vision, energy and dedication, I knew my course of involvement. For decades, I’ve been watching ‘the news.’ So much of our extant world, the condition thereof, is a function of education. It’s so simple but not. What always blows me away, is the fact that a considerable number of eye-blinks ago, I went to Rutgers. My tuition was $500 per year and I managed to get a partial scholarship (They must’ve been plentiful as I resided in the middle of my class). End result, I personally (not my parents. I had two younger sisters to worry about) paid for my entire Rutgers education. No lifelong loans to pay back. No chains on hands or feet. I was debt-free when I left Rutgers with two degrees. I even managed to save my summer jobs money.

When I visited PeduL last week with my wife, a former three-decade educator, and Yolande Edme, a recent Rutgers graduate, Big Ten and NJ Discover broadcast intern, my first words of exclamation were how much the country and world needed what PeduL was doing. Then I asked Chisa what happened over the years that witnessed tuition going from $500 a year to $15,000. Chisa’s response was rapid fire, “The government doesn’t do what they used to anymore.”

Next I brought up how relevant and timely PeduL is. Their mission is front page global headlines. Bernie Sanders campaign in part focused on paying for all public colleges. LeBron James, a few weeks ago, gave $41 million so that 1100 kids could go to college. PeduL is right at the epicenter. Chisa totally agreed and was well aware.

I’d spend nearly three hours talking with Chisa and Murtala Aliyu, Developer and math genius in the vibrant atmosphere of IDT. Kayla Jackson, Project Manager and source of vast amounts of energy was out of the office that day. As journalistically sharing the thrill and vision of PeduL’s development will be an ongoing project; it’s that important for all of us; my purpose in this first installment is to summarize the inception and birth of PeduL and to begin to enlist readers and believers.

Chisa spoke about IDT, a global telecommunications company and their visionary executive. “He seemed like a one on one individual. A cool person to talk to. Like your friend’s grandfather.” IDT provides PeduL with space, legal team and great support, advice and consent in development. “They are international phone calling, entertainment companies, animation for ‘The Simpsons,’ and even look for oil. What I really respect about IDT is that they don’t stay in their own lane. Howard Jonas is Chairman, his son Samuel, CEO. His son has been great to me, really kind. The thing I respect most about Howard; he figures out what he wants to do and just does it.” I smiled remembering I worked for the same type of man, Leonardo Del Vecchio, for 25 years at Luxottica Group who operated the same way. IDT has branched out. It’s also why they have this venture aspect to the company which is PeduL.

I like to be a balanced interviewer; some heavy, some light approaches. “Chisa, where are you living?” I sensed he was all over the place just like he was at Rutgers; from playing Quidditch (Harry Potter), Rutgers radio and TV, excelling academically and being tapped for Rutgers’ highest honor, Cap and Skull, Senior Honor Society. “It depends. Tonight I’m in New Brunswick. Murtala and I have a meeting tomorrow in NYC. Sometimes I’m in Harlem or Morris Plains.”

I asked about a general overview how this all came about commenting, “It’s unusual for an undergrad to become a CEO?”  “It is unusual but more commonplace than you think.” He spoke about his roommate and best friend, Jarrett, a computer science genius (top 2% of class) but more passionate about music so he left Rutgers and enrolled at Berklee College of Music, his dream come true. The following summer, Jarrett came to visit and asked to move back. He couldn’t afford to stay at Berklee. “At this point, we were deep into Reddit culture, Kickstarter and cool things on the internet. Then the statement, “I wish there was Kickstarter for school.” But why isn’t there? From there, the roots started taking shape.”

Murtala had just walked in to our cubicle meeting. Chisa continued, “So before we got here, we had a great Business to Consumer aspect, and now Business to Business. That is our biggest leverage point on top of competitors.”  I interjected, “What about Jarrett?” “He moved in back then; our double became a triple. It was quite the year. He works at Lockheed-Martin now. He’s so good at computer science and realized music was a pipe dream if he can’t afford it.”

It was difficult to develop PeduL and find the right team. “It’s a lot especially doing it between classes, activities, internships, part-time jobs, events, parties. It was a lot of work. It’s also the reason no one has done this before. It’s overwhelming. There are so many different aspects, so much red tape to cut dealing with the bureaucratic system, education at one end matching with tech culture. Two different worlds. But that’s our culture now, embracing difficulty.” I love that phrase.

Chisa next dealt with media and how the business side leads the way. “When I was interning at NBC, the business side led the way. If they said it won’t work, that was it. I thought of trying to recruit the smartest kids in business school. I said we have this idea, are you interested. It seems a lot of them thought we could just throw it up and people would use it. My naiveté. But it moved me to go forward. We were 4, 5, 6 maybe 7 business partners at the beginning. They dropped it; too much work.”  Moving forward, Chisa took off a whole semester, interning and focused on looking for a team. “That’s how I found Murtala. Commitment and loyalty trumps everything else. We needed individuals passionate about the project which led us to Kayla in business school.  She is a superstar.”

“What’s the practical side of how this works?”  Chisa looked skyward for a moment; a sign of serious intention. “We are for profit. We made that decision. It was a difficult trade-off, weighing pros and cons. We were looking to creating a non-profit aspect within the company. Why we went profit? We decided to rely on what our features can bring. We are dealing with angel investors, putting in money, taking a certain percentage. It gets complicated with government involvement and transparency.  We’ll move faster and smoother because non-profit is cumbersome and full of regulations.”

I thought it was all about giving back and caring about the future of America and helping kids to get educated and not worrying about tax deductions which is really nickel dime stuff. Chisa liked my thinking.  “We are not cutting out attempts to get big donors and doors are open for millions of people to give something. Grassroots marketing is where we’re going. It’s who we are as a company.”  He explained what is best for them is a million people giving a few dollars.

There are two aspects to donations. One is to donate to an individual campaign. Secondly, you can donate to an institution page, a university, youth organization or high school.  I like to think of myself as a student of human nature so I asked, “What have you learned so far?” “The number one thing we learned is that in business there are no true favors. It’s all business.

They go to New York three to four times a week for meetings. They have learned how to dictate and move faster. They know there are no such things as favors. They are giving their supporters an opportunity because they are growing. IDT funds their lawyers.  Hugely important is how much money out of $1000 gets to the students. “We only take 4.9% off and are fans of transparency.”

“Can students come to you. Who decides?” “We’re starting off with students in need and academically deserving. They can make a campaign when coming to our website. We will also have University pages. Individuals can donate to that page (school) and allocate that to students. Money is sent off as a scholarship to those students.”  They are actually building a calculator now to find who is in need. Then you’re in and start soliciting money. They have the help on the business side and now need help on the education side. My mind was firing away on all the people I know in education. I was thrilled my wife became part of the discussion.

I also realized that their education journey required learning how to get to the decision maker; something I learned for 25 years at Luxottica. The other positive outcome, is the more they create awareness, the more it spreads around; the social media aspect as well.

Next we talked about the infinite amount of small businesses so perfectly suited to be involved. PeduL gives every small business owner, every company in existence an opportunity to give back to their communities. On local levels, they’ll involve Chamber of Commerce. “Ideally, we’d love every kid on our platform to be sponsored by a company. For example, the bakery down the street sponsors a student. The student is given tasks to do; for instance, getting people to like the bakery on Facebook, sharing bakery posts, watching their video, doing social media marketing for them. Out of the business marketing budget, they would pay $4 to 5 each time it takes place.” I realized it’s really not charity for the business; they are getting marketing. Regional companies have capital and need exposure. PeduL is a perfect win-win situation.

I told Chisa, Murtala and Yolande that my head was spinning and that is a good thing. It doesn’t spin often these days. I marvel at PeduL. There is such a need for their product, for educating our youth and insuring America’s future. I marvel at these kids from Rutgers and IDT. I believe I just enlisted and maybe got to some of you out there. Best to say now, to be continued. This article has not been personal but strictly business.

A SPECIAL NJ DISCOVER SPOTLIGHT ON JERSEY STRONG: MEET MARIA SAVARESE:  MOTHER, ARTIST, AND SURVIVOR.    By Calvin Schwartz    January 5, 2014

For some time I’ve been contemplating the notion of developing a series of articles for NJ Discover spotlighting people here in New Jersey who become unforgettable and indelible in my journey to define the energy source of Jersey strong. This is that first article.

So where did I meet Maria Savarese?  At a local college art museum or bookstore on Route 18 or at a trendy Wi-Fi equipped coffee shop a few miles away from the bookstore? Actually we met on Facebook through the synchronicity and exigencies of social media; we probably had some of the same friends or perhaps Facebook nudged or poked one of us to friend the other. Well it happened; we friended and discovered; I like using the word ‘discover’ after all I write for NJ Discover. And there was Maria’s Facebook picture wall replete with her essence as a modern artist, young mother and breast cancer survivor.

Maria Savarese is a perfect spotlight personality. In our early days of friendship, strictly digital and fortified by our posts on Facebook walls, I began to notice her unique aura and zest for life. Her art intrigued. Exact chronology escapes me but after months of absorbing her art, suddenly one morning, we were talking on the phone; a logical inevitable extension of the phenomenon of Facebook friending. And more logical extensions; one morning Maria, Tara-Jean Vitale (my co-reporter at NJ Discover) and I were sitting at a diner in East Brunswick, coffee still steaming and eggs cooling, as our conversation took us deeply into Maria’s world of art and being a breast cancer survivor and how we could share her story;  a perfect depiction of Jersey Strong. Then a few months ago, I visited her studio just as an autumn chill was heralding Halloween.

She mostly grew up in Old Bridge and lives in Spotswood now where her studio is located. Actually the studio is a converted detached garage. When she first saw the hundred year old property, weeds had overgrown everything but she sensed it was all perfect just as she heard a woman playing a guitar on the other side of bushes and vines; their young daughters would become friends. Several times during our interview, she said, “a child is living inside me.” I understood that it was energy, spirit and exuberance (and a hint of innocence) reflected in her art which surrounded me. I reminded her about a Facebook picture of herself standing on a fallen tree perhaps 40 feet above a ravine and asked if she was scared. “Not at all; it was fun. It’s life.” Then she said, “to beat cancer is a gift. And I live my life now with that gift.”

She was originally from Flushing, Queens and took art lessons when she was eight and tried being a gymnast. “My hands always had to be busy so I made a lot of doll’s clothes. And I always see something inherent in things.”  Then I said, “I can easily see this energy inside you.” She added, “I made my prom dress in high school after I took sewing. It’s still hanging in my closet.”

Cut to adult times. Maria got a job working at the Flemington Craft Festival. “They helped me make jewelry, work with clay and ceramics. When I was at Brookdale College, I also learned pottery. And this summer I finally got my kiln.” Her smile is magic and effusive as she pointed, “my grandmother’s chest of draws is over there.” I commented on the vast array of materials and props in her studio. “Everything has a purpose. We should stop throwing things away. I’m like an environmental artist. I use things from the environment in my art which means I love to work in collages and mixed media.” Art drives her. She loves to bring families together, help children and make the world a better place. That certain smile persisted throughout our interview.

Maria talks about her daughter with more than pride; with amazement as her daughter reads and writes incessantly. “Emma is growing up.” Again her smile warmed the studio. I asked about her environmentalism. “I don’t use pesticides in my garden and love the Native American way of life.” Her work has appeared in an art exhibition in New Brunswick and in other galleries and has sold fast. A deep breath followed; a smile changed to introspection. “The main thing going forward for me is I’m looking for my art partner and looking for something different. And people are now finding me and my art.”

Maria recently started teaching at the Office of Aging in Spotswood. “I have a 90 year old student. “I work with clay with her and she loves it. I’m into give back and pay it forward and reaching into the community. I also worked at a camp last summer; the other end of the age spectrum.” During the winter she’ll be available for private lessons. I told her how much she inspires me just listening. “For a 38 year old young woman to be beat breast cancer and to have taken it on with such vigor and to continue expressing herself with art and to inspire her daughter is all so special to me.”

One of my favorite songs is ‘Reason to Believe.’ One of my reasons to believe in Maria’s art is a new expressive venture (more formal information after this article) called, “Grandma’s Purse.”  Inventiveness and creativity came together in a stunning vision. As Maria explained to me, “What if a grandmother passes suddenly and the relatives are confronted with deep loss and a need to remember and remind. So they call me in and I learn and feel as much about the person as I can. Then I go through her purse (and wherever else) and retrieve personal and sensitive items. I go introspective and see things. I gather together pieces of a life. And it becomes a collage of loving personal memories of that Grandma.”  I thought it all brilliant as people can commission Maria to create this art. Better yet,  they get a chance to meet her as I have.

We walked around her yard. She loves animals. I think they love her. A group of squirrels were nearby. They’re regulars there. Her two small puppies greeted my shoes.  I asked Maria what inspires; “Teaching, communicating, being in the moment when something triggers an idea. Working with senior citizens and young children,”  “And what about your art goals?” “I would love my art to be understood and appreciated and for it to be in more current shows. It’s not about money but about being who you are and not afraid.”  Maria also just finished learning to weld to broaden her reach as an artist. Back inside the studio she showed me her mixed media work, “Motherboard” which I loved and then a vintage functioning cash register brought over from her father’s restaurant in Greenwich Village. I could easily sense her passionate pride.

A particular painting kept catching my eye. I beheld a self-portrait of Maria; intense, contemplative and hypnotic; I wondered what she was thinking when she painted it. I forgot to ask her. I did ask if we could talk about her battle with breast cancer. “It started 2 ½ years ago when I discovered it. It was attacked aggressively in a month with surgery. And I beat it. There are lessons to be learned. You have to be diligent with your body. I was 35 years old. Who would have ever thought I was a candidate. But I know you have to take care of yourself. It’s a powerful lesson for my young daughter to be aware as she gets older.” It was a good time to ask who her life’s heroes are. “Ellen Degeneres; she represents strength, inspiration, life and change for so many people. Then she makes you smile and laugh as well.”  My thought process told me that’s exactly what Maria Savarese does to people in her world; provide strength and inspiration. Kind of like a complete circle and a good place to shut off my reporter’s microphone/recorder.

What’s also important here is to provide all the contact information for Maria and her art.

Facebook: Maria Savarese(Mia)

Website: http://miaartonline.com/   Of course check this site out for a panoply of Maria’s art.

AND NOW HERE’S AN INTRODUCTION AND OFFERING OF MARIA’S “GRANDMA’S PURSE” COMMISSIONED ART. Yes you can commission her to create and preserve personal memories of loved ones.

A UNIQUE OPPORTUNITY TO COMMISSION AN ECLECTIC NEW JERSEY ARTIST TO CREATE ENDURING PERSONALIZED ART!

As a journalist covering art, (and music, environment and hunger) here in Central Jersey, I’ve had numerous opportunities to absorb the aura of local and global artists including yesterday’s wondrous discovery of Middlesex County artist, Maria Savarese.

I observed her passion to create multi-media art (she works in paint, pottery, collages and welding) which translates to expressions from deep within her spirited soul. When she showed me some of her introspective collages, one in particular called ‘Mother Board,’   our concentric circles of commonality came together. We talked for a long time in her studio. As a journalist, now enthralled with her art, zest for life, everything I saw in her studio and immediate world, I asked if she would ever consider doing special commissioned work on a limited basis. Maria then excitedly told me about her dream to create art which she called “Grandma’s Purse.”  She went on to explain.

“Imagine a grandmother passing away and the family gathering very personal belongings, even items from her purse and then they contact me. We get together and I learn as much as I can about the loved one. I study their photographs and begin to feel and sense things.  I talk to the family for a long time. It’s an in depth interview. With my feelings and sensibilities gathered and the loved one’s belongings, I can create a warm enduring collage or other artistic expression of tribute to their loved one. Of course, it’s time consuming and intricate.  But it’s a precious loving way to preserve and enhance memories.  So yes, I would entertain commissioned projects.”

I’ve done my journalistic due diligence writing about this extraordinary affordable opportunity to personally commission an artist, Maria Savarese, for family remembrances.

You can begin to feel and see the energy of Maria Savarese on Facebook and at her website. Give her a call or email.

Website:  miaartonline.com   you can friend Maria on Facebook: Maria Savarese   Facebook: Mia Art

Phone:  732-353- 6681

Thanks,

Calvin Schwartz, writer, NJ Discover.com

December 30, 2013