“A NIGHT AT THE STRAND” Celebrating 93 Years at the Strand Center for the Arts September 29^th 2015 with Calvin Schwartz & Tara-Jean Vitale    bY Calvin  Schwartz  October 25th

“A Night at the Strand” was one of those meant to be at events; anything involving that theater. Some four years ago, Tara-Jean and I discovered The Strand in Lakewood; this magical, beautiful, historic place of theater, music, comedy and acoustical wizardry. Three years ago we attended the 90^th Gala and walked away meeting people who have influenced and changed the course of our lives. That Gala event was followed by so many other events we attended at The Strand; from Sandy relief concerts, to intimate and memorable ‘Backstage Pass’ events to great music and endearing holiday shows. Thanks right away to The Strand’s Lori Gilmore for inviting us.

This night was quite special from the moment we arrived in the Gallery for the reception. It’s a funny thing when you’ve been to a plethora of events over the years; you can tell almost instantly, there was something different this night; perhaps the air of excitement, accomplishment, future think and change. Tara-Jean and I acknowledged instantly there was that palpable energy in the room. Good journalists need to pursue.  Tara-Jean asked, “What’s going on. Everybody is so upbeat and anticipatory.” Lori spot on introduced us to Anthony D’Amato (known on stage as ‘Remember Jones’) He was named the new producing artistic director of the Strand. His responsibilities include working closely with management, giving input in production and show prospects, producing his own theatrical and music events and probably a myriad of other job descriptions.  His persona was electric, dynamic, indefatigable and youthful. Actually he is very young.

We asked Anthony about his history. “I used to usher here when I was 12 years old. I would pick up trash in the aisles. From there, I became a performer then a director and recently put on my own music events here. In the past I’ve been able to turn small theaters-outdated- into something with a social scene. That’s my goal for here. The artistic vision for me is NOT to put on musicals and plays yet, but first we need to establish this area again as some sort of social scene.-a hang-out for all ages to be comfortable which is not easy.”

I thought it was all a process. Tara-Jean mentioned hearing rumblings that this gallery area will be made into a night-club. Anthony chimed in, “Right. This gallery space is completely under-utilized….as a performance space, there will be a stage built here, different colors and designs, art on the walls, music on stage. The bar is always happening with comfortable vibes. The food is comfortable. The seating is comfortable; a place where 20 somethings and older can hang out in. Scott McFadden, our Board President thought this all was an East Village thought-kind of like Asbury Park when it started to revitalize…I talk to a lot of 20 somethings (I thought to myself Anthony looks exactly like a 20 something) and there is no place for them to go and be entertained, have a few drinks and not feel like they are at a bar. They want somewhere that is comfortable…We’ll have a place for people to stay in Lakewood rather than go somewhere else; that’s my goal.”

I said, “You give this theater youth.”  Anthony smiled, “Exactly. I call myself the Jimmy Fallon hire. What he’s brought to the Tonight Show…I want to make this a national venue. Scott (McFadden) is great to work with. He’s a music fan. On Halloween, I’ll have a 40 piece band.”  We thought Anthony was that new revitalized exciting face of The Strand. He was that palpable energy in the room.

There was endless food and drink in the Gallery donated by friends of The Strand; Eddie Testa, Chicken Town, Steve Levine, WindMill, Mike Scotto, Oscar’s Italian Restaurant, Dina Warren, Dina’s Catering and Amy Levine, Takes the Cakes. I picked a bad night to be in the middle of the Paleo diet. Oh well. In between food and drink there was a ceremony in the theater honoring local mayors including Lakewood, Brick, Howell for their great support of the arts. The theater, built in 1922, has such wonderful history; built as a Broadway venue for those vacationing in Lakewood.  We’re told the acoustics are world class; you can be standing at the back wall of the stage, talking and they can hear you at the last row of the theater. Music for the Gala was provided by the incomparable duo of Kevin Gilmore and Scott Solomon.

I caught up to a fellow Rutgers alum and Strand board member, Jeffrey Gerstenblatt. “It’s a great night for us. Help’s us raise money and book the kind of shows we like to book here….when people come for the first time, they see what an experience it is to watch a show here and they want to come back.” Fran Whitney, from The Strand, reiterated the changes being made and turning the Gallery into a night-club setting. Moments later we were introduced to Chris Everett, exuberance personified. “We want to insure this beautiful building continues to be a center for artistic endeavors….Everything technical that happens here is my job; staging, lighting, sound, making people fly, all the fun stuff. If no one notices us, we did our job right because that is the magic of theater.” Tara –Jean wanted to know why The Strand is special. Chris explained, “It was designed to be a Broadway theater….In the 20’s and 30’s Lakewood was a vacation destination…literally it is a replica of a New York City theater.  We can do all these Broadway shows right here; One of the top four acoustically designed buildings in America.”

I strolled past the magnificent cake honoring The Strand, artistically created by Amy Levine from Takes the Cakes.  I stared for a few minutes; the cake is not on the Paleo diet. No one would know but me. Just then, Glen Harrison, Lakewood attorney and Board member, rescued me into conversation. I turned my back on the cake.  I asked Glenn what this night meant to him. “What I’d like to see is The Strand continue as a center for the arts for many years to come…I actually came to the theater 50 years ago, when I was around ten. It was a movie theater back in the 60’s.  We paid 50 cents on Saturday morning, watched movies and cartoons. Its’ had many incarnations over the years. Now across the board, there are all kinds of events for everybody, geographically and demographically….Being a 501C3, we fight for the grant money.”

Old friends Dina Warren and Jesse Warren walked over.  Dina exclaimed this was her first night of being involved in The Strand as co-house manager. “We’re very proud to raise money and keep this all going. I love this beautiful place.” Jesse said, “Looking forward to this theater being on top in New Jersey. I’m a co-founder with Terry Camp of Big Road Productions. We’ll be here in 2016 bringing some great shows.”

We looked to complete the essence of our journalistic endeavors by cornering board president, Scott McFadden right in the epicenter of the Gallery.  Right away he spoke about honoring the local mayors and thanking them formally on stage for their contributions to their communities. We asked about his functions on the board. “One of my functions is to try and raise money-keep it going. It’s very difficult with non-profits now. A lot of funds have been diverted to Sandy restoration and recovery…even though it is somewhat concluded, it (money) hasn’t found its way back into other areas (arts) again. Fund raising is a real challenge for us. Keeping it going and keeping the theater alive-that’s our focus.”   Scott told us that bringing Anthony D’Amato here is one of the things he’s most proud of. “He played a Backstage Pass for us and did the Joe Cocker show. In between, I read about him and mutual friends told me about him also. I decided one day to talk to him and I finally asked, “Hey, how’d you like to be our artistic director?” First time we talked for 1 ½ hours and the second time for 2 ½ hours. We just clicked on our vision….he knows the scene and I know money. He’s absolutely brilliant… Once people come here, they’ll come back. How do you get them here the first time-that’s what we’re striving for.”

It was time for us to meet the mayors who had just been honored. Mayor John Ducey from Brick loves The Strand because it’s so close to home.  “It’s in our backyard and they are doing so many great events. You are hearing buzz around town about The Strand.” Tara-Jean asked about his noticing more events taking place here. “I’ve heard buzz the last few weeks that ‘Almost Queen’ is coming. Usually you hear about Count Basie but all of a sudden there is definitely a buzz….Anthony is awesome-a lot of energy.” Tara-Jean next asked about the neighborhood.  “People think there’s nothing else to do here. Tonight’s the first time I heard about re-doing the Gallery-remodeling it with food and drink.” We three shook our heads in agreement that it was a brilliant move.

Mayor William Gotto from Howell was waiting for us (the media). “I’ve known Scott (McFadden) for years. It’s humbling to get an award from The Strand. I don’t think we should get awards. It’s what we do. I’m a big supporter of the arts. My family is involved. I’d like to get here a lot more often. I think residents of Howell should take advantage of this beautiful facility. It’s hard to support the arts with the budgets the way they are but the last few years we’re starting to do more things…We want to let people know from a publicity standpoint that it’s here and doing good for the community.”

Tara-Jean and I have been to two out of the last four Gala nights at The Strand. Why; because we love the theater and have been to so many events here. It’s that precious magic ride to the splendor of art deco and the 1920’s and real theater.  There was a group of Strand officials gathered in the lobby. I decided to be theatrical in my exit.  I turned, smiled and said, “I’ll be back,” in a deep voice.  And we will.